DIGITAL OUTREACH
A lower-cost way to connect with new clients and win new business
Travel Kinship can help your travel organisation win new clients and new business all over the world through our digital outreach product. We can focus on finding you the right kind of clients that best suit your offering and the destinations and kinds of travel experiences you offer.
Create sales with the right kind of clients
Identify prospects that fit your company’s offering, style and way of working. Generate new leads and find new business in designated markets and market niches.
Increase profitability
Increase your profitability by looking at creating higher conversion rates, more efficient and effective systems, well-trained clients.
Improve client relations
Optimum win-win and long-term business. Increased innovation, customer satisfaction, efficiencies and referrals.
Continual improvement
Act as a feedback loop into your organization from the marketplace. Recommendations and innovations on how to continually improve.
With our global contacts and database of luxury and adventure travel buyers, our best practice CRM and business development techniques our Global Digital Outreach product approach includes:
Set up Client meetings: Identify a number of client prospects that fit your company’s offering, style and way of working and contact these personally through a variety of digital and telephone outreach.
Create a series of info-emails (typically 1 a month) that introduce new contacts to your destination and services and send out to the wider database using automatic marketing software so we can track performance and interest. Once contact is made these contacts move into #1 for personal attention.
Social Media and Blog posts to help raise awareness of your brand, products and points of difference.
Collect new contacts and leads to continually build up our database of quality contacts.
Once we gain an initial interest from a contact, we would:
Hold an initial meeting and set up a second more in-depth meeting with your company representative.
Support by sending marketing and product information such as example itineraries, fact sheets, images and videos.
Maintain CRM and follow up on a regular and ongoing basis.
Support you with creating, setting up and delivering webinars and online training sessions - delivered by me, you or a member of your team.
“I've had the pleasure of working with Becky when she was with a Central American DMC to operate privately-guided journeys for affluent clientele. Becky is well-versed in the needs of the North American traveler and can provide great value to other companies trying to target this market through her vast network of buyers and exemplary operations within a DMC.”
JOSHUA SMITH - Sustainable Tourism & Governmental Relations Strategist, Joshua Smith Consulting