BRANDING & DESIGN
Let Travel Kinship discover your brand story
Your brand is the very first thing people notice about you. It may seem unimportant, but in today’s busy marketplace, it’s essential that you consider how your business will stand out from the crowd.
Your business has a story and your brand should have one too. A well-crafted brand story connects with your target audience and helps communicate integral things like your company’s mission and vision. That is, what services do you provide your customers? How are your tours and experiences unique? What are your aspirations and how do you want to grow your business in the future?
Let’s not overlook the WHY! What you do and how you do it is important, but think about why you do it. What is your motivation and inspiration? Answering these questions may require some considered reflection. Our Travel Kinship Discovery and Strategy session will guide you through this.
WE’LL WORK THROUGH:
Client Discovery
Who are you? What’s your history and heritage? These details provide the essence of who you are and is the basis for your visual and verbal brand identity.
Company Values
What do you stand for? How do you stand out? How are you perceived today? How do you want to be perceived in 12 months?
Company Goals
What’s your vision for the business? What are your strategic priorities? Where do you see your growth coming from? What are your primary sales and marketing activities? What sales tools do you currently use?
We can understand where your business is going, and make sure that any branding and content is fit for the future. We get a picture of how you are going to market so that anything we do on your website will complement and/or enhance that.
Who are your clients? target buyers and influencers? How do they think? What markets are you targeting? Are some more important than others (in the context of where growth is coming from)?
Identify target geographies, sectors, segments and job titles.
Get under the skin of your customers, likes, dislikes, what they read and engage with, understand how your target buyers behave, understand their functional needs (challenges, pain points, business needs).
Target Customers - Audience Research
Identify key competitors, SWOT analysis (competitors and you) and competitor positioning. By looking across the market in this way we can ensure that you see where you are now in comparison to your competitors, and where you want to be, how you can stand out, and ensure that your customers know why you are different.
In the context of your prioritised target buyers, when they look at your brand, visit your website and read your content, what do we want them to know, how do we want them to feel, what do you want them to do?
After our branding and discovery workshop, we can be really clear on what we want your branding to deliver for you, in the context of your wider marketing and sales activity.
Brand packages
Client Discovery session
Brand in a day
Full brand package, including 2 brand identity options, final refinements, basic marketing collateral (business cards, letterhead, itinerary cover) all file formats supplied and brand guidelines finalised.
SOME RECENT BRANDING WORK FOR ECOCAMPS, BY WICKED ADVENTURES
